EXPERIENCE:
ART DIRECTION; GRAPHIC DESIGN; ILLUSTRATION; MOTION DESIGN; VIDEO EDITING
The Audi Environmental Foundation communicates sustainability through green innovation projects, environmental education and public dialogue.
Working on the foundation’s social communication, our task was to turn complex environmental topics into accessible, visually engaging content across static and motion formats.
approach
The main challenge was creating varied content within a limited production framework. As a foundation, the client often worked with restricted budgets, existing visual assets and topics that required careful research rather than ready-made templates.
I approached each topic as a small visual translation task: finding a simple, understandable form for complex sustainability messages. Depending on the available material, this meant building illustrated scenes, adapting existing assets, turning still images into motion pieces, or creating playful social formats around everyday environmental actions such as plogging.
results
The project became a strong exercise in creative problem-solving within real agency constraints. It taught me how to keep environmental communication clear, approachable and visually varied, even when the source material, budget or production time was limited.
Created at Territory