EXPERIENCE:
ART DIRECTION; AI IMAGE & VIDEO GENERATION; GRAPHIC DESIGN
intro video
Marketing & Media is one of Hungary’s leading industry publications for marketing, media and advertising.
In June 2026, the magazine hosted two major professional events, both centered around the impact of AI on business, communication and the future of the industry. Our task was to create an intro video that could set the tone for both events: sharp, contemporary and conceptually connected to the subject of AI.
Since AI was one of the central themes of the events, we wanted the production method to reflect the subject itself.
The concept returned to the most fundamental medium of the media industry: paper. Through AI-generated paper landscapes, shifting topographies and map-like surfaces, the video explored how quickly market opportunities are being reshaped - and how the question is no longer who can keep up, but who gets to draw the map.
The final character of the film came together in post-production. AI-generated visuals were shaped through editing, rhythm, texture and a clear creative direction, preserving the handmade quality of paper while giving the piece a contemporary, forward-looking feel.
magazine covers
Alongside the event film, I have also been designing covers for Marketing & Media’s print issues.
Each cover starts from a focused editorial brief, a mood direction and a portrait or image provided by the client. From there, I use research, AI-assisted image generation and layout design to build covers that feel distinctive, editorial and aligned with the theme of each issue.
Image evolution:
client-provided portrait → AI-assisted visual direction → final editorial cover
Created at Umbrella