EXPERIENCE:
ART DIRECTION; GRAPHIC DESIGN; MOTION DESIGN; VIDEO EDITING
Working across Milka’s online communication meant creating warm, playful and instantly recognizable assets within one of the most distinctive visual worlds in FMCG.
Across static and motion formats, the task was to keep the brand’s soft, human and childlike tone alive while adapting it to different products, seasonal moments and social platform needs.
The challenge was to create variety within a highly recognizable brand system. Milka’s visual world is built from a few iconic elements - purple, white, softness, alpine cues and a gentle sense of play - so each layout had to feel fresh without ever losing the brand’s familiar warmth.
The result is a collection of social and motion assets that use paper textures, playful compositions, product-led storytelling and simple visual mechanics to speak to consumers’ inner child - often using little more than purple, white and a bit of Milka magic.
Created at Territory