EXPERIENCE:
ART DIRECTION; GRAPHIC DESIGN
Created for MINI’s Instagram page, this carousel revisits the brand’s legendary Monte Carlo Rally heritage through a contemporary social format.
The visual direction plays with the tension between archival motorsport energy and modern MINI character - combining retro references, bold typography and a cleaner digital layout language.
The aim was to turn a heritage moment into a fast, visually engaging carousel that feels nostalgic without becoming dusty, and modern without losing the human spirit of rally culture.
Created at Territory