The logo was developed from a hand-painted pomegranate emblem, chosen for its organic form, rich texture and cultural associations with cycles and renewal. By vectorising the painted mark, I kept a sense of human imperfection while making it work as a flexible brand element across packaging and print materials.

The packaging system translates the three cup sizes into clear visual differences. The changing cut-away edge, together with the density and scale of the pattern, helps indicate each product’s capacity while keeping the range visually coherent.

The colour palette reflects the warmth, diversity and playfulness of period care, moving away from the overly clinical tone often associated with the category.