EXPERIENCE:
ART DIRECTION; AI IMAGE & VIDEO GENERATION; GRAPHIC DESIGN
Rail Delivery Group’s “On the Train You Can” campaign encourages people to see train travel not just as a way to get somewhere, but as time they can use for themselves.
For this Digital Escalator Panel concept, the task was to create a channel-first execution that could work as people move through the station: simple enough to land in passing, but memorable enough to build across a sequence of screens.
concept
“The Faces Of Inner Peace” builds on a familiar commuter truth: on the train, even exhaustion can become a moment of calm.
The concept uses a sequence of documentary-style sleeping portraits, each paired with a short caption revealing why that person is so tired. The humour is quiet, human and observational - turning everyday fatigue into a gentle reminder of what train time can offer.
As people move past the panels, the repeated structure becomes part of the idea: movement becomes narrative, repetition becomes memory, and every frame can still land on its own.
Created at Umbrella